Century 21 CEO Talks Outdoor Kitchens, Holiday vacation Markets and Other Luxurious Authentic Estate Developments in 2022

Versie Dortch


Michael Miedler is the CEO of Century 21, a person of the most recognizable world-wide models in residential actual estate now.

In shorter, Mr. Miedler specializes in just one matter: people. He assists take care of in excess of 14,250 independently owned and operated Century 21 workplaces in 86 international locations, as the corporation offers in excess of 155,000 independent salespeople.

Michael Miedler has worked his way up by means of the firm more than the earlier 20-as well as many years, from his early days as a authentic estate adviser with the organization in New Jersey in 2009, then working as the vice president of functions, prior to turning out to be the taking care of director of the brokerage growth workforce and getting to be the main growth officer for its brokers. Since 2019, he has been the president and CEO of the business as it celebrates its 50th anniversary this year.


As portion of Century 21’s anniversary, the enterprise has teamed up with National Geographic to deliver a documentary named “Home Rediscovered,” which shows how pandemic household-buying tendencies are going to form our vision of household in the long run.

Mansion Worldwide caught up with Miedler to talk about what luxurious home getting will appear like in 2022 and the electric power of backyard pools on the West Coast.

Mansion World-wide: As you rejoice Century 21’s 50th anniversary, what is it about your record that’s so compelling to you?

Michael Miedler: If you appear back, we had been the initially organization to convey alongside one another people with a common denominator throughout not only the country, but the globe. We stood up this world-wide brand name with entrepreneurs who wanted to serve their neighborhood community, offering the desire of residence possession. We ended up the first disruptor. Currently, we’re in 83 distinct nations. The most exclusive thing to me, like most of the real estate industry, is the people today inside of the network.

MG: In the past, you have spoken about the emotional connection a consumer has with a home–how does this relate to how people today have been shopping for households in 2020 and 2021?

MM: I constantly say true estate is the major buy a person will make in their lifetime. It’s often the most emotionally driven order, as well, as it features the total spouse and children. From the time you search at a house on-line, whether it is on your mobile phone at evening or on your notebook, to the time you make an give, to get the keys and go in, there is 150 distinctive ways. The mission is centered all over building each phase together the way for individuals to take hold of and love.

MG: What luxury-property developments do you foresee in 2022?

MM: Items have improved from a technological know-how standpoint. We were being pushed exterior of our consolation zone, no matter whether it is making use of Zoom or FaceTime or doing virtual excursions for households. What individuals want out of their households has adjusted. The dwelling utilised to be a put you ate at night and rested your head. These days, there is no very clear delineation amongst individuals individual and personal times and almost everything else in your existence. It’s where you have to work, the position we entertain for mates and household. We see a lot more vacation households, expenditure homes and 2nd households. We’re paying out extra time rediscovering what the household means to them and their life style.


MG: What luxury features are the most strong heading forward?

MM: If you get a glance at luxurious in typical, luxurious to me is all about the locale. Luxurious in Los Angeles is different than it is in New York Town. At the conclude of the day men and women are hunting for facilities, they are making property fitness centers, dwelling movie theaters, anything you see at a resort or lodge, bringing that into their home. Men and women want a secure and hassle-free house. But in basic, I’d say outside area, for me individually an out of doors pool. I are living in the Northeast. A pool spot, I see far more persons likely out and generating exterior kitchens where by people can be outdoor driven by the pandemic. Outdoor areas are the most beautiful.

MG: What is your individual definition of luxury?

MM: It’s the place you’re most at ease. Who you are as a person, it relies upon. There is particular aesthetics folks want and need to have. Where by you’re most comfy can be wherever, it’s in the eye of the beholder.

MG: The place is the greatest increase for ultra-luxe homes in the nation? Is it South Florida, New York Metropolis, the California coastline?

MM: The most described on and the sexiest are the coasts. Which is wherever you will see the major document-breaking volumes. That’s where we’re observing profits up by 50%. You will always have the Manhattan and Miami prospective buyers. But it depends on what you define as luxurious. In Ohio, there is lavish houses in that marketplace, exact same with Detroit and Atlanta. There is luxury in each and every sector about the state.

MG: What does your desire household seem like?

MM: It would be where by my four youngsters and the relaxation of my loved ones would be, fairly actually. To me, it is one thing outdoor, beach pool, ski space, getting able to delight in the surroundings, as lengthy as the persons who mean the most significant to me are about me, that’s my idea of luxury.


MG: What is a normal do the job week like for you?

MM: A regular do the job week, I am on a aircraft, in a lodge or at a conference, speaking to our brokers and brokers encouraging them be extra productive in their occupations. Very last week, I was in Atlanta and Detroit. It’s about being with the people on the frontlines assisting them provide their communities much better. For the previous yr, it has been far more driving the scenes on Zoom, like profits occasions, but is actually about listening to them and helping them be additional profitable.

This job interview has been edited for duration and clarity. 

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