From owner of Valente’s Cucina comes new burger concept in Haddonfield

Versie Dortch
Marcello De Feo (left) and Johnnie Reynolds stand in front of the future home of The Fare Porter on Kings Highway. The quick-serve eatery will specialize in gourmet burgers, fries and shakes.

Prior to the pandemic, Marcello De Feo and his family used to head to Zinburger at Garden State Park in Cherry Hill whenever the burger and wine bar hosted local school fundraisers.

He’d glance around at all the Haddonfield families he knew enjoying specialty burgers and fries – parents often sipping wine or a beer while the kids enjoyed their milkshakes.

Wouldn’t it be nice, he thought, if they could stay home in Haddonfield and do that?

While nearby places such as P.J. Whelihan’s and The Taproom offer burgers and libations, there was nothing providing that same experience in his hometown.

Now, De Feo, owner of the fine dining restaurant Valente’s Cucina in Kings Court, hopes to bring that experience – with a twist – to his hometown with the launch of The Fare Porter, a specialty burger and sandwich business focusing on takeout, with limited counter and outdoor seating.

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