Margaritaville Options to Rebrand Bahamas Paradise Cruise Line

Versie Dortch
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Margaritaville Paradise will be the company’s initial cruise ship (Margaritaville at Sea)
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Posted
Dec 8, 2021 8:22 PM by

The Maritime Executive

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Margaritaville Accommodations & Resorts is getting the most current vacation and leisure brand name to increase its functions to cruise ships. The corporation motivated by famed singer Jimmy Buffett has fashioned a new partnership with Bahamas Paradise Cruise Line to rebrand the operation and cruise ship with the distinctive Margaritaville brand.

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Departing on her initial passenger sailing on April 30, 2022, from the Port of Palm Seashore Florida to Grand Bahama Island, the cruise ship presently sailing as the Grand Classica will be renamed the Margaritaville Paradise, continuing to offer you 2-night time/3-day cruises to the Bahamas. The 52,900 gross ton cruise ship will be the to start with in the new Margaritaville at Sea manufacturer. 

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“To me, the only detail improved than currently being on a seashore by the ocean, is to be on the ocean. Now you can adhere to in our wake,” said singer, songwriter and greatest-selling author Jimmy Buffett in announcing the new operation.

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Buffet’s shopper business began with retail stores and later on released dining places prior to expanding about a decade back into resort and resort functions. Currently the enterprise has around 25 accommodations and resorts, two gaming attributes, RV resorts, and around 60 meals and beverage venues, as very well as authentic estate communities, vacation clubs, and client life style products. The manufacturer follows other very well-identified shopper corporations, most notably Richard Branson’s Virgin Group into the cruise business.

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Just before beginning its new cruises, the cruise ship which was designed by Fincantieri and introduced by Costa Cruises in December 1991 as the Classica, will bear a multi-million expense. Margaritaville is planning to refurbish the community spaces and 658 passenger cabins to attribute Margaritaville’s signature relaxed design and style with subtle nautical specifics and colors motivated by the encompassing sea, sand, and sky. The cruise ship will aspect foods and beverage selections motivated by Buffett, including JWB Prime Steak & Seafood, Frank and Lola’s Pizzeria, Port of Indecision Buffet, LandShark Sports Bar, and Margaritaville Coffee & Pastry Store as perfectly as the signature types of the Euphoria Lounge, Sunset Bar, and 5 o’Clock Somewhere Bar. 

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“We’re fired up about this new partnership as we start Margaritaville at Sea out of the Port of Palm Seaside. This up coming period of our evolution, rebranding as Margaritaville at Sea,” stated Oneil Khosa, CEO of Bahamas Paradise Cruise Line, who will provide as CEO of Margaritaville at Sea. The present enterprise will supply the maritime and specialized operations for the cruise ship though the new business will leverage the strength of the Margaritaville brand and advertising alongside with the buyer foundation for the resorts.

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Bahamas Paradise Cruise Line was released in 2016 as the successor to a former business that also operated quick cruises in between Florida and Grand Bahama Island. Bahamas Paradise, which is the vast majority-owned by the family members of former Norwegian Cruise Line President and CEO, Kevin Sheehan, began with a one ship, the Grand Celebration, which the business marketed for scrap in 2021 in the course of the pause in functions thanks to the pandemic. The Classica was acquired from Carnival Company in 2018. 

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Margaritaville’s signature 5 o’Clock Somewhere Bar

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Redecorated suite on the cruise ship

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Style for the cabins on the cruise ship

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(pictures courtesy of Margaritaville at Sea)

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