December 5, 2022
Paramount+ has inked a partnership with British Airways to preview some of the streamer’s best television series on long-haul international flights.
Starting this month, a dedicated channel on the airline’s entertainment platform will feature a curation of exclusive Paramount+ series for all ages, including “Halo,” “The Offer,” “Queen of the Universe,” “Kamp Koral: Spongebob’s Under Years,” “iCarly,” “Yellowstone,” and the “Star Trek” franchise, among others.
Customers who wish to continue watching content after their flight can do so by subscribing to the streaming service via a QR code on the Paramount+ channel or on ParamountPlus.com. Fliers will also be able to subscribe to Paramount+ ahead of their trip, providing them with access during and after their flight.
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An introductory subscription offer of a month-long trial of Paramount+ will also available via the British Airways’ Executive Club, for Bronze, Silver and Gold members.
“This partnership is a fantastic platform for our continued growth in the U.K., allowing us to introduce millions of customers a year to some of the best [content] anywhere,” Anna Priest, chief marketing officer, U.K., at Paramount, said in a statement.
Paramount+ launched in the U.K. and Ireland in June. Through a partnership with Comcast-owned Sky, Sky Cinema subscribers can access the service at no extra cost through a standalone app on Sky Glass and Sky Q.